Album review: THE TREATMENT – Generation Me

THE TREATMENT - Generation Me

Frontiers www.frontiers.it [Release date 18.03.16]

The Treatment have been around since 2008 and this is album number three from them. They have supported many big names in the rock world including Kiss, Motley Crue and Status Quo plus they have played at Download.

Despite all the exposure they have never quite made the next step up the ladder in terms of recognition and sales. That will change I am sure with this album, as they have a new vocalist Michael Emms and he fits the band’s AC/DC and Airbourne like groove perfectly. They also have a new guitarist Tao Grey, joining original guitarist Tagore Grey.

‘Let It Begin’ and ‘Cry Tough’, are proper fists-in-the-air rock anthems, both driven along by dirty blues rock riffs. But they can switch to a more melodic style on ‘Backseat Heartbeat’, that recalls Europe and Thin Lizzy on the guitar solos.

Loving the drums and guitar trade offs on ‘Better Think Again’, Michael Emms shines on this, as he does throughout the album. Album closer ‘Light The Sun’ sees the band back into more melodic rock territory. Reminded me a little of Ash.

They would go down a treat on a joint headliner tour with say H.E.A.T. as both band’s pay homage to the hard rock giants, yet add their own style and have bags of youthful energy that not only pleases the older rock fans, but brings in a whole new generation of younger fans who take a band like the Treatment as their gateway into discovering the classic bands.

I was not overly impressed by their first two albums, however with a new vocalist coupled with a set of catchy hard rock tunes, this is their best album to date and one with plenty to entertain rock fans of all ages.  ****

Review by Jason Ritchie


David Randall presents a weekly show on Get Ready to ROCK! Radio, Sundays at 22:00 BST (GMT+1, repeated on Mondays and Fridays), when he invites listeners to ‘Assume The Position’. This show was first broadcast on 20 September 2020.

UK Blues Broadcaster of the Year (2020) Pete Feenstra presents his weekly Rock & Blues Show on Tuesday at 19:00 ( BST, GMT+1) as part of a five hour blues rock marathon “Tuesday is Bluesday at GRTR!”. The show is repeated on Wednesdays at 22:00, Fridays at 20:00). This show was first broadcast 22 September 2020.


Listen in to Get Ready to ROCK! Radio…
Click the appropriate icons at the top of the page.

Featured Albums w/c 12 October (Mon-Fri)

09:00-12:00 BROTHER FIRETRIBE Feel The Burn (Nuclear Blast)
12:00-13:00 BLUE OYSTER CULT The Symbol Remains (Frontiers)
14:00-16:00 SHEMEKIA COPELAND Uncivil War (Alligator)

Power Plays w/c 12 October (Mon-Fri)

HELLZ We Want Rock (indie)
WHEN RIVERS MEET Battleground (indie)
UNCUT Family Blues (indie)
MIKE ROSS Don’t Say A Word (Taller Records)
CORY MARKS Blame It On The Double (indie)
MASON HILL Against The Wall (indie)
CATS IN SPACE Revolution (Harmony Factory)



Email This Page
This entry was posted in ALBUM REVIEWS, ALBUM REVIEWS (Mobile), All Posts and tagged , , , , , , , . Bookmark the permalink.

Leave a Reply