Album review: THE WILD! – Wild At Heart

THE WILD! - Wild At Heart

SPV/Steamhammer [Release date 17.02.17]

Jailhouse tattoo sleeves, Jack Daniels, skanky birds, drag cars, chainsaws, yobbish football-terrace choruses, drinking double-fisted, whacking beer bottles with baseball bats, Powerage-era riffagery, setting fire to…anything, reckless frat-boy behavior, blue denim cut-offs, trailer-park trash attitude and I’m guessing, way out of date library cards….any questions ?

As the apparently now mono-cultured United States embraces life under that fascist, shredded wheat-topped clot of a President, missing only the moustache and the fancy goose-step walk to fully take the country back 75 years, Canada reminds us that it is the rock and roll party in the dorm-room upstairs and The Wild! are not going to turn it down.

There is some very decent pedigree here – support slots with the likes of Korn, Monster Truck and Buckcherry, production duties by Mike Fraser (AC/DC, Aerosmith, Page, Van Halen) and extensive Canadian rock radio airplay, this is throwback stuff – think Poison, Krokus, Accept, Gotthard, Rhino Bucket – all shouty and laddish and about as deep as toilet water but actually this shower of reprobates make good noise.

What’s not to love about living the band life to the full – Dylan Villain, The Kid, Boozus and Reese Lightning (I kid you not) probably shun wearing make-up but you know something, KISS wish they were this good – there I said it.

Totally uncompromising throughout, from catchy opener “Ready to Roll”, there’s nothing here to smooch and sway to but if you like your rock and roll to sound like it’s played by a bunch of ass-grabbing, belching, flatulent gutter dwellers, you’ll love this. The Wild! are walking a well-trodden path but they do it with such confidence and commitment that they manage to standout in a crowded space.

Since supposedly none of us has time anymore to get to know a whole album – jeez, that’s what….a whole 50 minutes ? Check out “Run Home” (which is Nightcrawler with a surprising and tasteful gospel ending), “Six Hundred and Sixty Six” (how did AC/DC not come up with any of these riffs on Rock or Bust ?)and the thundering “Rattlesnake Shake”.

All my thoughts of “wheels” and “re-invention” were gone by the end of the first spin – this is shock and awesome. It’s what you’d play to an alien if you wanted to explain riff and roll. Nothing new at this rodeo, just very, very well executed. And I’dlove to be in one of their videos – as a girl’s bar stool…..but for now, I have to go lie down. ****

Review by Mark “Mad Dog” Shaw


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